China Time-honored Brand

China Time-honored Brand is in the hundreds of years of commercial and industrial competition left precious cultural heritage , is the precious wealth of the Chinese nation .

中华老字号是在数百年的商业和手工业竞争中留下的珍贵文化遗产，是中华民族的宝贵财富。

On this basis , this paper analyzes enterprise culture construction situation of the China Time-honored Brand and studies the problems of China Time-honored Brand enterprise culture and moreover analyzes the reason .

论文介绍中华老字号的概念和历史特点、概述企业文化理论，在此基础上对中华老字号企业文化现状进行分析，研究中华老字号企业文化存在的问题，并对存在问题的原因进行分析。

Chapter I has introduced some basic theories of China Time-honored Brand briefly .

第一章对中华老字号知识产权保护的基础理论进行了简单地介绍。

How to save and promote the development of China Time-honored brand has become an important issue .

如何拯救和促进中华老字号品牌发展成为一个重要问题。

In conclusion , this study aims to guide the practice of the brand revitalization of China time-honored brand through theoretical research and case analysis .

综上，本研究旨在通过基于消费者怀旧的中华老字号品牌激活的理论研究和案例分析，为企业的经营实践提供一定的理论指导。

China time-honored brand has a long history , contains Chinese civilization and commercial value , and becomes an important power of Chinese famous brand economy .

中国老字号品牌具有深厚的文化底蕴，是中国文明与中华商业文化的重要载体，是中国名牌经济的重要力量，具有很强的历史文化价值和经济价值。

However , with the time change and economic development , a considerable number of China time-honored Brand Food in the commodity economy gradually face many difficulties .

然而，随着时代的更迭和经济的发展，相当一部分老字号食品在商品经济中逐渐面临诸多困境。

Next , it concluded the far-reaching significances of the intellectual property protection of the China Time-honored Brand from three aspects , which are culture , economy and society .

随后，从文化、经济和社会三个方面分析了对中华老字号进行知识产权保护的深远意义。

Chapter II has analyzed the current status of the intellectual property protection of the China Time-honored Brand both from legislation and practice , pointed out some shortcomings of this status .

第二章从立法和实践两方面分析了目前中华老字号知识产权保护的现状，并在此基础上指出我国对中华老字号在知识产权保护方面存在的几点不足之处。

The brand assets of China time-honored brand are suitable for the use of consumer nostalgia in the process of the consumer perception , purchasing behavior and consumer loyalty .

而中华老字号的品牌资产特征使得通过消费者怀旧这一心理因素实现消费者认知、购买行为和忠诚建立等事半功倍。

China time-honored Brand Food is Chinese food culture objects vector , it passed from generation to generation with good products , techniques and services , condensation of the national spirit and an excellent history and culture of our country .

中华老字号食品是中国饮食文化的物的载体，它世代传承着优良的产品、技艺和服务，凝结着民族精神和我国优良的历史文化。

At the same time , for the purpose of validity and scientificity in research , the paper establishes evaluation index system and evaluation model of China Time-honored Brand enterprise culture construction and uses it to evaluate China Time-honored Brand enterprises , which makes the theory and practice combine closely .

同时，为加强研究的有效性和科学性，构建中华老字号企业文化建设水平评价指标体系和评价模型并应用于中华老字号企业文化建设水平实证中，使理论与实践密切结合。

The Study of China 's Time-Honored Brand Image

老字号品牌形象设计研究

So , the violations of China Time-honored Brands are often occurs , which are not only have impeded the heritage and development of the China Time-honored Brand Seriously , but also is not conducive to the harmony and stability of the market economy .

这样，不仅严重阻碍了中华老字号企业的传承与发展，也不利于我国市场经济的和谐与稳定。